Coming soon · Heldia Millet Crunch

The future of food is healthier.

Good food. Great taste. Healthier. We make better versions of the snacks and staples people already love, built on whole millet.

Be first to taste Our story

A crunchy puffed millet and groundnut bar breaking in half — Concept image

Where our name comes fromHealthier
→ Heldia

Heldia comes from one word: healthier. It is a promise we hold every product to.

We believe the future is healthier: everyday food that tastes good, costs what families can pay, and does more for the body, made from grains Africa already grows.

Tasty first
Fairly priced
Better for you

Why millet

Built on millet

An ancient grain that fits modern lives, and the base of everything we make.

NutritiousRich in protein, fibre, iron, zinc and magnesium. Naturally gluten-free.

11 g protein
11.5 g fibre
6.4 mg iron
2.8 mg zinc
124 mg magnesium

Per 100 g of pearl millet

Good for the climateGrows on little water and thrives in dry heat where other crops struggle.About 300–400 mm of water a season

Grown naturallyMostly grown by smallholder farmers with few chemical inputs.Nigeria harvests nearly 2 million tonnes a year

Pearl millet nutrition: ICMR–NIN Indian Food Composition Tables 2017. Water and growing: Prasad & Perumal, CSA News 2024; EPAR, University of Washington. Harvest: APHLIS, 2019–2021 average.

In development

Heldia Millet Crunch

Our first product: a crunchy, lightly sweet snack of toasted pearl millet, bound with dates, with familiar flavours. We are developing it now with food scientists. Join the list to be among the first to taste it.

No refined sugarSweetened with dates
Gluten-free by designWhole Nigerian pearl millet at its heart

Work with us

Taste it first, or build it with us

We are looking for partners who share our belief that the future is healthier. Tell us who you are and we will be in touch when samples are ready.

Hotels, offices and schoolsBe among our first customers in Lagos
Millet and ingredient suppliersClean, graded Nigerian grain and local ingredients
Food science and manufacturing partnersFormulation, packaging and production